Manager, Digital Marketing Manager

Gladly, Inc. – Remote
August 2024 - Present

Leading a dynamic team of content and digital marketers to drive impactful digital strategies and optimize our online presence.

Strategic Leadership: Overseeing the development and execution of comprehensive digital marketing strategies to enhance brand visibility, engagement, and conversion rates.

Content Excellence: Managing the creation and distribution of high-quality, SEO-optimized content across various platforms, ensuring alignment with our brand voice and marketing goals.

Website Optimization: Leading efforts to improve website performance through data-driven insights, A/B testing, and user experience enhancements, resulting in increased traffic and higher conversion rates.

Team Development: Mentoring and guiding a talented team of content creators and digital marketing specialists, fostering a collaborative and innovative work environment.

Analytics and Reporting: Utilizing advanced analytics tools to monitor campaign performance, generate actionable insights, and report on key metrics to stakeholders.

Cross-Functional Collaboration: Working closely with product, design, and sales teams to ensure cohesive and integrated marketing efforts that drive business growth.

Senior Digital Marketing Manager

Gladly, Inc. – Remote
February 2023 - August 2024

Aligning inbound and outbound strategies, with a strong focus on building a healthy pipeline that generates revenue. Leading the development and execution of comprehensive programs aimed at driving brand visibility, engagement, and ultimately, generating high-quality leads. Through meticulous ROI reporting and analysis, continuously refining strategies to optimize pipeline growth and ensure alignment with business objectives.

Demand Generation: Orchestrating comprehensive demand generation strategies, optimizing budget allocation and maximizing ROI. Successfully enhanced the quality of pre-pipeline through targeted campaigns and innovative tactics, resulting in a substantial increase in inbound pipeline growth.

ABM Implementation: Pioneered and executed Account-Based Marketing (ABM) initiatives, driving engagement and conversion within high-value accounts. Successfully implemented and operationalized ABM efforts, contributing to targeted lead generation and enhanced customer relationships.

SDR Strategy Leadership: Spearheaded SDR strategy to align with overarching business objectives.

Inbound and Business Development Alignment: Integral in aligning marketing efforts with sales and business development strategies. Fostered cross-functional collaboration, ensuring a cohesive approach that maximized overall organizational success.


Reporting & Analytics: Facilitated team reporting and analysis, providing actionable insights to drive continuous improvement and achieve key performance indicators.

Strategic Project Management: Demonstrated excellence in overseeing multifaceted projects from conception to completion. Ensured seamless execution of digital marketing initiatives, meeting deadlines and exceeding project objectives.

Digital Marketing Manager

Gladly, Inc. – Remote
November 2021 – February 2023

Lead the development and execution of comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. Leveraging data-driven insights to optimize multi-channel campaigns, manage SEO, SEM, and social media efforts, and ensuring seamless integration with sales and business development initiatives. Continuous analysis and refinement maximize ROI and achieve organizational goals.

Campaign Development: Collaborate closely with marketing, BDR, and sales teams to generate and execute innovative campaign ideas.

Continuous Improvement: Regularly measure and analyze performance, adjusting channel mix and messaging to optimize digital strategies.

Performance Reporting: Measure results from the top of the funnel to the bottom, providing regular reports and clear communication of outcomes.

Website Management: Own the lead generation strategy for the website, enhancing visitor conversion rates to qualified prospects.

Optimization and Testing: Utilize analytical insights to test and refine lead conversion tactics for both top and middle of the funnel.

Comprehensive Program Ownership: Manage end-to-end programs, including writing compelling ad copy, creating landing pages, and setting up ads.

Digital Strategy Execution: Drive and execute digital programs encompassing paid strategies, SEO, SEM, website optimization, paid social media campaigns, content syndication, and content marketing promotion.

Digital Marketing Manager

Sonic Foundry, Inc. – Madison, WI
August 2017 – Present

Defining department strategy & goals, strategy execution through key marketing channels, tracking results and providing communications to company. Collaborate with cross-functional teams to articulate key corporate priorities and develop campaigns and strategies to drive revenue growth. Campaign implementation, optimization and reporting. Careful management of campaign budgets and actual spend amounts per campaign/platform. 

Solutions Design Team: Marketing representative for company ideation process and product development.  

Email Marketing and Demand Generation: Working from our email database of over 250k profiles. Collaborate with content teams to create highly targeted campaigns that ultimately lead to solid lead generation. Own, plan and execute multiple email campaigns in a fast-paced environment. 

Marketing Operations: Administrator to the Marketing Automation Platform (HubSpot formerly Marketo). Manage lead workflow between HubSpot and Salesforce. Drive and implement internal processes for Marketing & Sales. Collaborate with Sales and Business Systems on HubSpot/Salesforce integration 

Digital Advertising: Own paid media strategies and execution dictating spend and analyzing results to map out the path for continual improvement (Search Engine Management (SEM), Paid Search (PPC), Paid Social, Online Publications, Display, etc.) 

Content Marketing: Research and competitor analysis. Targeting a specific set of keywords for all the articles written and published. Editing and ensuring adherence to a style guide. Reviewing and optimizing content for SEO. Devise marketing strategies around contentFacilitate company webinars and webinar promotions 

Website Management: Manage main, corporate, user conference and community websites. Responsible for ongoing website management and maintenance / site optimizations. Project manage any website overhauls. Monitor and implement SEO for strong organic presence Website Development & Design – Oversee and implement design elements to website through website templates and coding. 

Reporting & Analysis: Identify and propose innovative digital media solutions. Develop Marketing metrics and KPIs. Ongoing campaign reporting and identifying insights based on campaign results and data. Manage and communicate Marketing metrics to external departments
 

Digital Sales Support Coordinator

Spectrum Reach – Madison, WI
April 2015 – August 2017

Digital Campaign Management: Monitor & track pacing of digital campaigns – display, clicks, leads, directories, geo-fence, pre-roll, etc. (Ensure targeted goals are being met, and adjust as needed fulfill client goals/expectations). Provide assistance in the submission of digital orders and creative productions to account team when needed. 

Campaign Analyst: Review data/reporting from campaigns, as well as analytics using tools such as Google Analytics to consult account teams on results, and how it benefited the clients’ overall goals (and mini goals). Provide in-depth reporting for pre- and post-sale – pre-sale: providing analytics/research to support proposals for potential clients (and support annual buys / post-sale: providing analytics/research supporting the digital campaigns running, and insight to consumer trends within the website to maximize digital campaign results. 

Digital Consultant: Consult Account Team on digital campaign reports/analytics (help account team communicate results to client). Creative Problem Solving: Work with a team as digital expert to come up with ideas to provide an effective solution to meet client needs/goals. Assist in building proposals with digital solutions for potential accounts as well as current clients. 

Digital Account Coordinator

Local Matters Digital – Janesville, WI
September 2013 – January 2015

Develop online marketing solutions through SMO and SEO for small businesses in Southern Wisconsin.

Search Engine Optimization – Providing local business location for all major search     engines such as Google, Google + Local Places, Yahoo Local Listings, Bing’s Local Listings, Yelp.com and more.

Social Media Optimization & Management – Organic branding, governance, and management of Facebook Business Pages, Twitter, YouTube, Pinterest, Google+ and more.

Results – Identifying results through Google Analytics, Facebook Insights and other tools.

WordPress – Providing engaging, optimized and fully customizable web development solutions.

Promotions and contests – Running contests/surveys for clients through uPickEm and Survey Monkey (includes branding).

Graphic Design– Designing fun and functional advertisements, coupons, and other graphics for both print and digital (mainly via Adobe Photoshop).

Organization & Management– Setting client appointments through Google Calender, organizing and managing documents through Google Docs.

Video Editing – Creating/Editing videos and slideshows (using Final Cut Pro, After Effects, YouTube Editor)• Business Management – Manage business listings via Yext. (includes managing reviews, links, socials, photos, business information, etc. across 60+ search engines).

Social Media Marketing Intern

Habitat for Humanity of Dane County – Madison, WI
October 2012 to June 2013

Developed and implemented marketing strategies to build greater awareness for Habitat for Humanity – Dane County via social media platforms (Twitter, Google+, Facebook, Instagram)

Also worked with videographers for YouTube content.