CASE STUDIES
Three projects from companies I've worked for. Each one covers the problem, my part, what happened, and what I'd do differently. Company names and internal data are removed.
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Redesigning a website in four weeks
A four-week redesign to reposition a B2B SaaS company as AI-first. Ideal-customer lead conversion went from 0.66% to 0.99%.
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Moving a company from .com to .ai
The risk analysis, the migration plan, and the recovery. Domain rating dropped to 0 at cutover and was back to 70 within two months.
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Making paid search earn its budget
Rebuilding paid search around pipeline at two B2B software companies, and how search conversion rate went up at both.
