What I'd find if I audited your site. The website audits and the organic growth audit use real software companies and public information only. The email database audit comes from a company I worked for, with the name and contact data removed.
Why these three companies
Cal.com, Celonis, and Homebase sell to three different buyers in three different ways. Cal.com is a product-led challenger that people sign up for on their own. Celonis is an enterprise category leader that sells through demos and a sales team. Homebase sells to small business owners who often decide in one visit. Two lead their categories and one is chasing a bigger competitor, so together they show both kinds of audit: finding fixes, and refining what already works.Audits
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Cal.com website audit
Can someone landing on cal.com tell who it's for, find it in search or an AI answer, and sign up without friction? Public information only.
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Celonis website audit
How an enterprise buyer finds Celonis, what it's called in search and AI answers, and the path to a sales conversation. Public information only.
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Homebase website audit
Can a small business owner tell what Homebase does and what's free, and do search and AI tools describe it correctly? Public information only.
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Email health audit
234,258 contacts sorted before a send policy change. About 146K couldn't receive marketing email, so I wrote a five-step cleanse plan.
