Frameworks
An overview of how I approach the work, with what a client gets from each. The templates and scoring I use in an engagement aren't included.
How I approach positioning before any copy gets written
Three layers and six steps, from reading the market to rolling out the message, and how I choose a story structure.
How I plan search when AI answers firsT
How I plan and measure search when buyers ask AI tools first: traditional search, AI visibility, results, and brand, read together.
A website conversion program
Every page gets a job and a metric, research comes before tests, and every test ends with a decision.
How I set up the way a marketing team runs
Intake, decision filters, priorities, turnaround times, and a planning rhythm, with the tracker that runs it.